Vox populi (vox pops) provide a direct, unscripted line to your audience. If you are a PR agency launching a campaign, a local authority gauging public sentiment, or a brand seeking genuine market feedback, highly produced street interviews offer a level of authenticity that scripted corporate video cannot replicate.
Based in Edinburgh and operating across Scotland, we manage the entire process of capturing public opinion, from location scouting and securing talent releases to capturing broadcast-quality audio in unpredictable environments.
Different campaigns require different approaches. We tailor our interview style and location strategy to match your specific objective.
To gather unvarnished public feedback on a new product, service, or brand concept.
For generating engaging, highly shareable social media content to spark conversation around a specific topic or societal issue.
Capturing immediate attendee reactions, key takeaways, and the atmosphere of a live event. Ideal for Event organisers, corporate sponsors, and industry associations.
Filming in public spaces requires distinct technical and interpersonal skills. Our approach focuses on mitigating environmental risks while ensuring the interviewees feel comfortable enough to provide candid, usable responses.
A common failure in street interviews is poor sound. We utilise high-end directional boom microphones or high quality handheld microphones to isolate the speaker's voice from Edinburgh’s often challenging weather and traffic noise.
We deploy experienced interviewers who know how to build instant rapport with the general public, asking open-ended questions that elicit structured, articulate answers rather than simple 'yes' or 'no' responses.
We secure legally compliant, on-camera verbal consent to keep the interaction natural and frictionless. This ensures your final video is fully cleared for commercial and digital distribution without intimidating participants with immediate paperwork.
We advise on the optimal Scottish locations for your target demographic, from the busy thoroughfares of Princes Street to specific university campuses, retail parks, or cultural landmarks.
This Edinburgh vox populi video explores public perceptions of banking and financial challenges. Residents discuss the rising cost of living, including increasing expenses for food, rent, and heating.
The video highlights a preference for the community-focused nature of building societies and credit unions over large banks.
Some clips from a longer vox pops project filmed for Niko Omilana
A few clips from a social media campaign where we included vox pops from a local Edinburgh private gym.
We collaborate with you to define the target demographic, core messaging, and a concise list of high-leverage questions. We then determine the best locations and times for foot traffic.
Our two to three-person crew (camera operator and interviewer/director) executes the interviews efficiently, capturing a high volume of diverse responses while managing public interaction and technical variables.
We review all footage, selecting the most articulate and impactful soundbites. The edit is paced for high retention, colour-graded, and delivered with burned-in subtitles, which are essential for social media accessibility and engagement.
Get in touch to to discuss your target demographic, ideal locations, and how unscripted interviews can support your goals.
Connect with us and transform your vision into impactful visual content. Imagine the possibilities.