Edinburgh video production

Bringing this vision to life was both exciting and challenging. Here’s a glimpse into the process:

Pre-Production

• Collaborated with Grow Urban to align on creative direction and tone.
• Developed a shot list to ensure we captured every detail.
• Hired a professional actor to embody the ideal customer experience.

Filming Day

• Space Constraints: With little room to maneuver and the shop open to customers, we opted for handheld filming and gimbal work to keep movements fluid and natural.
• Lighting: Artificial lights were out of the question. We timed the shoot for mid-afternoon to capture Edinburgh’s golden hour and used the shop’s practical lighting to enhance the cozy atmosphere.
• Quirky Touches: To emphasize the shop’s personality, we filmed staff waving enthusiastically (and humorously!) at the camera.
• Drone Magic: For exterior shots, a drone showcased both shop locations and their surrounding neighborhoods.

Post-production brought everything together:

• Color Grading: Rich greens and warm oranges emphasized the natural beauty of the plants and the shop’s inviting atmosphere.
• Music: Inspired by Yann Tiersen’s Amélie score, a French piano and accordion soundtrack perfectly complemented the visuals and added on the quirkiness.